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    Achieving balance in web design takes some thinking, effort and skill, but it’s absolutely worth it. The great thing about balance, which can be applied to the broader category of design as a whole, is that it keeps what you create from being an excessive, overloaded mess that fails to serve the user experience. In other words, balance in web design makes sure that you as a designer just hit that sweet spot of moderation. Not too much, but not too little. Not too noisy, but not too subtle. It keeps your entire design in harmony while still hitting all of the usability goals of your clients. Now that’s a skill to definitely put into your designer’s toolbox! In this article, we’ll look at how you can incorporate good balance into your clients’ websites. RADIAL BALANCE Radial balance is pretty straightforward. As the name implies, radial balance occurs when all the design elements on a page emanate in equidistant points from a unifying, central point. So if you’d divide the page either vertically or horizontally along a central axis, both sides’ elements would be equally as far or near from the central point. Some of the most basic examples of radial balance are things like rays of sunlight coming from a central point or a pond that has a bunch of ripples on its surface. What makes this form of balance more special is that the radiating effect goes both ways: Just as the attention leads away from the central point, it also leads back to it due to the common center. Because of this, keeping a focal point is easy.

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