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User experience design is often thought of as a new or emerging concept in Web design and app design. However, it has been around long before it was ever given the name “user experience.”

When a user visits a website or app, the first thing that they experience is the design. Design plays a huge part in shaping the user experience while supporting the brand’s voice and character.

Every web designer works a little differently. Many prefer discussing the clients’ needs, going over their existing visual branding language, and sending over one or two designs for approval. UX changes that process a little bit and adds a few more steps in-between.

A lot has changed in the past three years in the design world, so I thought it was time to revisit those questions, and see if there are others that new designers might be asking, that need answering.

Good responsive web design, by its nature, goes unnoticed to those consuming content online. So when someone asks for a new website, they’re often completely unaware of the concept, despite experiencing it on a daily basis. And yet, responsive website design is now acknowledged as standard practice throughout the industry.