- 04 Oct
How does UX change the web design process?
Every web designer works a little differently. Many prefer discussing the clients’ needs, going over their existing visual branding language, and sending over one or two designs for approval. UX changes that process a little bit and adds a few more steps in-between. Here are a few things to consider: Discussing UX with the client is important. If the client is experienced in UX and there is a marketing team to work with, that makes things much easier. Otherwise, it is the web designer’s responsibility to discuss the importance of enhancing the user experience, understand what the client is looking for in the design and what the purpose of the website is (generate leads, provide information etc.), and what the brand language is. The most important information a designer needs in order to create a UX-oriented design is the audience. Don’t just ask what their age, gender, and income is. You need to know where they hang out, what they like to buy and do, and what appeals to them visually. Once the web designer has all of the information at hand, they can create a template or rough design of what they suggest, show it to the client and explain why this specific structure was chosen. It should support the goals discussed in the previous point with the user experience in mind. After the rough design is approved, that is the time to dive deeper into the design itself. Choose the colors and visual elements based on the brand language and what you know will appeal to the target audience. Make sure that the website is easy to navigate through by showing it to a few people who are not familiar with the brand and what it offers. Take the entire conversion funnel and customer lifecycle into account so that you create a design that is consistent for the user. User experience is not something you learn once. It is ever changing, intuitive, and involves a lot of trial and error with every new audience you encounter. However, it is important to understand that user experience is a part of everything a company does, or at least it should be. Every action taken should have the user experience in mind and it all starts with the design. Web designers that can offer user experience expertise and thinking in their design strategy are worth more to companies and are in higher demand.
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Creative infoway GroupPremium Member
Every web designer works a little differently. Many prefer discussing the clients’ needs, going over their existing visual branding language, and sending over one or two designs for approval. UX changes that process a little bit and adds a few more steps in-between.