- 10 Oct
Do web designers really need to know UX?
When a user visits a website or app, the first thing that they experience is the design. Design plays a huge part in shaping the user experience while supporting the brand’s voice and character. While platform, app and product companies most always hire a UI Designer, web designers usually design websites. Websites, however, are not that different from an app interfaces: there is a menu that guides the user through the content and, ideally, through a funnel; the user needs to be able to understand where the brand wants them to go with an easy to follow intuitive flow. Without implementing at least basic user experience elements in website design, companies may end up with a lovely looking website; but zero conversions, high bounce rates, and disgruntled visitors. Blogs and news sites are talking about the “death of web design”, claiming that web design and web designers are a part of the past. The idea behind this trendy topic is that web designers can no longer be just web designers. They are either UX designers or web developers that can design. Companies, and especially startups, want to hire one person to take care of their design requirements without having to hire a UX expert as well. UX 101 Today, more and more marketers and companies are beginning to realize the importance of investing in creating a great user experience for their audiences throughout the entire customer lifecycle. Digital walkthroughs are added, support channels are optimized, and content is written with the user in mind. This has a direct affect on all stages of the customer lifecycle. Acquisition When putting an emphasis on user experience throughout the acquisition channels, conversion rates instantly increase. This is done by making the conversion funnel from ads, blogs, or social posts, to a landing page, easy to understand and visually pleasing to the user. Users that need to spend time finding the next step in the funnel will move on to a competitor. While content plays a huge part of the conversion cycle, web design is the first impression the user gets and they need to instantly know where the company wants them to go in order to move forward.
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Creative infoway GroupPremium Member
When a user visits a website or app, the first thing that they experience is the design. Design plays a huge part in shaping the user experience while supporting the brand’s voice and character.